Resume

Cambria Jones Resume Image
Education
University of Texas at Dallas (Richardson, TX)
Master of Arts in Emerging Media and Communication
London School of Public Relations (London-Kensington, England)
Professional Development Diploma in Writing for Business (Awarded Distinction)
Midwestern State University (Wichita Falls, TX)
Bachelor of Arts in Mass Communication, Minor: Public Relations & Advertising
Work Experience
City of Southlake (Southlake, TX) 2018- Present
Tourism Marketing Manager 

  • Planning, developing and implementing an integrated marketing strategy and comprehensive programs for the City of Southlake’s tourism brand, Visit Southlake – including campaigns, event promotion, social media, communications, digital marketing, and PR.
  • Developing content and maintaining VisitSouthlakeTexas.com, including monitoring site insights and analytics.
  • Forming and maintaining partnerships and relationships to enhance destination marketing initiatives.
  • Implementing and maintaining a digital asset library, including photos, video, and user-generated content.
  • Managing and administering elements of the hotel occupancy tax budget, ensuring all expenditures are in accordance with the City’s established financial principles.
  • Managing contracts and vendor relationships, including an agency of record and media partners, as well as evaluating potential vendors and coordinating direct media buys.
  • Managing Visit Southlake’s brand identity to ensure brand consistency across all channels.
  • Monitoring all destination media coverage and incorporating key information into the content marketing strategy as appropriate.
  • Monitoring and reporting marketing activity, KPI’s, and project management status.
  • Overseeing and developing graphic design elements per brand guidelines.
  • Planning, developing and implementing an influencer marketing strategy — including hosting influencer visits, customizing itineraries, and monitoring performance.
  • Planning, developing, implementing, and managing the destination’s social media strategy — including creating, maintaining, and executing a content calendar for all of Visit Southlake’s owned social media channels.
  • Serving as the point of contact for all tourism inquires — responding promptly to emails, online form submissions, phone calls, and in-person visits.

Allen Convention & Visitors Bureau (Allen, TX) 2015- 2018
Senior Marketing Specialist

  • Leading the development and implementation of comprehensive communication and marketing strategies.
  • Leading the execution of public and media relations initiatives.
  •  Managing the Allen CVB brand.
  • Maintaining and optimizing the CVB website as well as creating original web content.
  • Developing and implementing social media strategies and content creation.
  • Writing and editing of articles, blogs and newsletters.
  • Managing vendors and special projects.
  • Creating, managing and optimizing search engine marketing campaigns.

Dex Media (DFW Airport, TX) 2012- 2015
Search Engine Marketing Account Manager

  • Optimized SEM Accounts (Google, MSN, SuperPages).
  • Planned and launched pay-per-click campaigns.
  • Performed detailed account analysis and reporting.
  • Improved performance and retained over 60 assigned accounts.
  • Researched various industry marketplaces.

Social Media Support Agent (previous)

  • Supported client and internal social media inquiries.
  • Managed and updated Facebook business pages and SuperPages.com business profiles.
  • Prepared detailed insight reports and recommendations.

Bryles Research (Richardson, TX)
2008-2012
*Worked during college holidays and upon graduation.

Project Assistant & Market Research Associate

  • Planned, executed and closed market research projects.
  • Prepared detailed client reports.
  • Developed and implemented social media, public relations and database improvement plans.
  • Served as a company representative at community events.
  • Recruited respondents & moderated central location tests.

Helping Hands and Hearts (Wichita Falls, TX)
2011

Campaign Account Executive (Capstone)

  • Lead and coordinated campaign efforts, serving as the client liaison.
  • Ensured reports were done correctly and deadlines met.
  • Researched, planed and ensured overall implementation of events.
  • Represented the campaign team in media interviews.

National Kidney Foundation, Serving North Texas (Dallas, TX)
2010

Development & Special Events Intern

    • Researched potential in-kind and funding sources.
    • Managed donor and volunteer databases.
    • Assisted with marketing, advertising and planning efforts.
    • Managed social media accounts (Facebook and Twitter).
    • Assisted Development team in writing press releases and monthly newsletter.
Summary of Skills and Leadership
Skills

  • Adobe Creative Suite
  • App Design and Prototyping
  • Certified Google AdWords and Bing Ads Professional
  • Digital Marketing
  • Editing and Writing (AP Style)
  • Integrated Marketing Communications
  • Microsoft Office
  • Project Management
  • Public Relations
  • Search Engine Marketing
  • Social Media Management (Facebook, HootSuite, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Vine)
  • WordPress

Leadership and Professional Organizations

  • Active Member of the Texas Association of Convention & Visitors Bureaus
  • Diversity Chair of the Public Relations Society of America (PRSA)- Dallas Chapter
  • Secretary of the National PRSA Diversity & Inclusion Committee